---
title: "CLAQON press kit and brand resources"
description: "Descriptions of CLAQON for the media, rules for using the name, brand colours and downloadable logos in SVG and PNG, plus the press contact."
url: https://claqon.com/en/press/
language: en
updated: 2026-10-12
alternates:
  es: https://claqon.com/prensa/
  pt: https://claqon.com/pt/imprensa/
---

Press

# Press and brand resources

Everything you need to write about CLAQON: ready-to-use descriptions, how to write the name, the brand colours and the logos to download.

[Download logos](https://claqon.com/en/press/#logotipos) [Contact us about press](https://claqon.com/en/contact/)

Descriptions

## What CLAQON is, in a few words

You can copy these texts as they are. They describe the product, not results: CLAQON does not promise views, income or virality.

- **Short description**: CLAQON is self-hosted software that produces, verifies and publishes informational videos on YouTube, Instagram, Facebook and X, with every figure tied to its source and spending kept under a cap.
- **Long description**: CLAQON is self-hosted software, developed in Spain, for professionals and businesses that run informational video channels. It is installed on the customer’s machine or on a server in their name and follows an 18-stage workflow: it researches with sources, checks every figure against the evidence with a deterministic check, writes, narrates, edits with FFmpeg, publishes and learns from the metrics. The customer pays each provider with their own keys, with no credits, and with spend caps per video, per day and per month. CLAQON is offered through an annual licence per installation and is currently in an early access programme.

Product facts

## Figures you can quote

Counted in CLAQON’s code on 12 October 2026. They are product facts, not audience data.

- **stages, from idea to learning**: 18
- **preconfigured AI providers**: 10
- one of them local
- **video platforms**: 4
- and 8 text platforms with Tinta, in beta
- **markets with local slots**: 12
- **interface languages**: 3
- Spanish, English and Portuguese
- **causes explained in the diagnosis**: 65

The name

## How to write the name

- Always write CLAQON, in capitals and with those six letters.
- Without an article: “CLAQON produces…”, not “the CLAQON”.
- It is not translated: it is the same in English and Portuguese.
- It is not an acronym: do not spell it out or add full stops.
- Do not write it with only the first letter capitalised or all in lower case.

Colours

## Brand colours

**CLAQON brand colours**

| Colour | Hex code | Use |
| --- | --- | --- |
| Primary blue | `#1677FF` | Logo and play triangle. As a graphic, not as a text colour on a dark background. |
| Deep blue | `#0B3BAE` | Letters of the name and brand backgrounds. Do not use it as text on a dark background. |
| Light blue | `#66C8FF` | Graphics and symbol on a dark background. Never as text on a light background. |

Place the logo on plain backgrounds with sufficient contrast. The white and black variants are for when the background or the print cannot take the blue.

Downloads

## Logos to download

Always use these original files. The SVG scales without losing quality; the PNG has a transparent background.

**CLAQON logo variants and their files**

| Variant | What it is for | Vector (SVG) | Image (PNG) |
| --- | --- | --- | --- |
| Horizontal blue | Headers, documents and covers on a light background | [Download SVG](https://claqon.com/prensa/kit/claqon-horizontal-azul.svg) | [Download 2048 px PNG](https://claqon.com/prensa/kit/claqon-horizontal-azul-2048.png) |
| Horizontal white | On a dark background | [Download SVG](https://claqon.com/prensa/kit/claqon-horizontal-blanco.svg) | [Download 2048 px PNG](https://claqon.com/prensa/kit/claqon-horizontal-blanco-2048.png) |
| Horizontal black | Black-and-white documents and prints | [Download SVG](https://claqon.com/prensa/kit/claqon-horizontal-negro.svg) | — |
| Vertical blue | Fact sheets, posters and presentations | [Download SVG](https://claqon.com/prensa/kit/claqon-vertical-azul.svg) | [Download 2048 px PNG](https://claqon.com/prensa/kit/claqon-vertical-azul-2048.png) |
| Blue symbol | Profiles, icons and small spaces | [Download SVG](https://claqon.com/prensa/kit/claqon-simbolo-azul.svg) | [Download 1024 px PNG](https://claqon.com/prensa/kit/claqon-simbolo-azul-1024.png) |
| White symbol | Symbol on a dark background | [Download SVG](https://claqon.com/prensa/kit/claqon-simbolo-blanco.svg) | — |

Use the logos only to refer to CLAQON, without suggesting a sponsorship, partnership or endorsement that does not exist.

Proper use

## Correct and incorrect uses of the logo

### Do

- Blue variant on a light background.
- White variant on a dark background.
- Black variant in black-and-white documents.
- Clear space equal to the height of the symbol on each side, with no text, borders or other logos inside it.
- Minimum size: 16 px per side for the symbol and 120 px wide for the horizontal logo. Below that, use the symbol on its own.

### Do not

- With gradients or colour effects.
- Distorted: always scale it proportionally.
- Rotated.
- Recoloured outside the brand colours.
- With a shadow, outer border, glow or outline.
- With the primary or deep blue as a text colour on a dark background.

Press contact

## Are you writing an article about CLAQON?

For interviews, product information or additional material, write to us from the contact page and choose the subject “Press”.

[Contact us about press](https://claqon.com/en/contact/) [About CLAQON](https://claqon.com/en/about/)